AI-Driven Insights for Consumer Understanding
Branded Research is an AI-powered tool designed for comprehensive qualitative and quantitative research, now part of Dynata. It enhances the quality of insights by utilizing advanced AI to verify participant responses, ensuring that poor actors are effectively filtered out. This tool captures essential consumer attitudes and emotions, providing businesses with a 360-degree view of their target audience.
In addition to its robust insights, Branded Research features an efficient participant recruitment system that spans various consumer segments and industries. Its API access enables real-time connections to audiences, facilitating timely and profit-driven decision-making. The tool is suitable for multiple sectors, including Tech & Telecom, Healthcare, and Retail, making it particularly valuable for product development and concept testing.
